Gianni D’Alerta has been working in technology, branding, and marketing for more than 20 years, beginning his career during the first dot com boom at one of Miami’s first ISPs. Gianni’s insatiable curiosity drew him to the blockchain industry in 2013 where he was a founding member Ethereum. In 2017, D’Alerta worked alongside Ethereum’s founder Anthony Di Iorio at Decentral/Jaxx as the Director of Marketing, leading the organization’s global branding initiatives. Earlier in his career, D’Alerta was an early employee of gaming hardware company Alienware – where he led design initiatives and created the iconic identity seen by millions today. Today you can find him helping businesses with their blockchain and marketing strategies at NAKA, tinkering with a number of NFT projects, including helping the City of Miami, Mayor Suarez and Venture Miami on blockchain initiatives.